Case Library

Conservation Forever

Our client is Conservation Forever (CF), a conservation-focused nongovernmental organization (NGO). CF has asked McKinsey to help prioritize restoration and conservation efforts.

Shops Corporation

Shops Corporation has recently created full-time, director-level roles to lead a number of inclusive affinity groups and has engaged McKinsey to help Shops Corporation with their diversity and inclusion goals.

Talbot Trucks

The CEO of Talbot Trucks has approached McKinsey to help determine the attractiveness of an investment in eTruck manufacturing for its European market.

Transforming a National Education System

Loravia is a fictional country located in Eastern Europe with a population of 20 million. The government of Loravia wants to make major improvements in both the quantity and quality of education for its children. Because McKinsey has great deal of global knowledge and expertise in the education sector, the Loravian department of education has asked McKinsey to advise on how it can achieve this transformation of its school system.

Electro-Light

SuperSoda’s vice president of marketing has asked McKinsey to help analyze key factors surrounding the launch of Electro-Light and its own internal capabilities to support that effort.

Diconsa

McKinsey has been asked to investigate and assess the possibility of using the Diconsa network to provide a set of basic financial services to supplement the limited number of state-owned bank branches. This would start with dispensing benefit payments and would gradually grow to include savings accounts, bill payments, insurance, loans, and other financial products.

Beautify

Our client is Beautify. Beautify has approached McKinsey for help with exploring new ways to approach its customers. Beautify’s president and COO engaged McKinsey to help evaluate if training the majority of beauty consultants to use virtual channels to connect with customers could be profitable for the company.

Capital One - Magazine Subscriptions

Assess the financial viability of launching a new magazine by analyzing key market factors, revenue potential, cost structures, and strategic opportunities.

Capital One - Manufacturing Plant

Assess the financial feasibility and operational strategy for investing in a manufacturing plant.

Capital One - Paper Mill

Exploring a pricing strategy to achieve a 10% sales increase at Paper Mill Plus by analyzing customer purchasing behavior, competitor reactions, and demand elasticity.

Capital One - Fitness Studio

In this scenario, you'll explore the viability of investing in a boutique fitness studio by evaluating financial metrics and testing strategic alternatives.

EY: Virtual Marketplace

In this scenario, an online real estate marketplace is experiencing stagnating sales and seeks strategic insights to identify growth opportunities and optimize their revenue model. Participants are to analyze the business model, understand revenue drivers, and propose actionable growth strategies.

BCG Platinion Case: Digital transformation of an entire corporation

This scenario involves a case interview focused on transforming an insurance company's fragmented IT landscape. The candidate must identify strategic levers for digital transformation by assessing the current application architecture, addressing pain points, and optimizing costs.

Quo vadis, customer?

Bain: Old Winery

Mercedes AMG: Turning the most affluent prospects into loyal clients

Company case by Mercedes-Benz Management Consulting

Portfolio Optimization of a Holding Company

Procore SE Case Study

Industry: Construction, Technology Case Type: Sales, Product Strategy, Market Entry, GTM Difficulty: Hard

Off-Broadway Blues

Industry: Media & Entertainment Case Type: Growth Strategy, Cost Optimization Difficulty: Medium Concepts Tested: Strategy

Cackalacky Construction

Industry: Infrastructure Case Type: Market Entry, Growth Strategy Difficulty: Medium Concepts Tested: Market Sizing, Competition Analysis

Goodbye Horses

Industry: Healthcare Case Type: Growth Strategy Difficulty: Hard Concepts Tested: Corporate Finance, Valuation, Risk, Strategy, Prioritizaiton

HrdwrSoftwr

Industry: TMT Case Type: Market Entry Difficulty: Medium Concepts Tested: Operations, Growth Strategy

FoodXperts

Industry: Healthcare Case Type: Growth Strategy, Product Strategy, Profitability Difficulty: Medium

DevCo

Industry: Healthcare/Medical Devices Case Type: Market Entry, Product Strategy Difficulty: Medium Firm (if applicable): Deloitte

Pharmaceutical Rare Disease Business Growth

Industry: Pharmaceuticals Case Type: Growth Strategy Difficulty: Medium Firm (if applicable): BCG

MexTell

Industry: Telecommunications Case Type: Market Entry, M&A Difficulty Level: Medium Concepts Tested: Math, Valuation

Camilla's Pets

Industry: Retail Case Type: Profitability Difficulty: Medium Concepts Tested: Strategic Analysis

Jamaican Land

Industry: Agriculture Case Type: Profitability Difficulty Level: Medium Concepts Tested: Strategy Analysis

Life Renew

Industry: Pharma Case Type: Market Entry Difficulty: Hard Concepts tested: market sizing, customer segmentation, pricing

Avicenna Health

Industry: Healthcare Case Type: Profitability Difficulty Level: Hard Concepts Tested: Market Analysis, Opportunity Assessment

SunFury

Industry: Energy Case Type: Market Entry Difficulty Level: Medium Concepts Tested: market sizing, strategy analysis

Coffee Co

Industry: Retail (F&B) Case Type: Profitability Difficulty: Hard Concepts tested: market analysis, financial analysis

Berry Chill Frozen Yoghurt

Industry: Consumer Products Case Type: Growth Difficulty: Easy Concepts tested: growth strategy, product development

YachtCo

YachtCo, a well-established luxury yacht manufacturer, faces declining profitability and seeks strategic and operational remedies. Industry: Luxury Goods Difficulty: Easy

Consumer Products Strategy

Industry: Consumer Case Type: Difficulty: Hard Concepts Tested: Market Entry, Profitability, Data Analysis Firm (if applicable): BCG

Comfort Foam

Industry: Manufacturing Case Type: Profitability Difficulty: Medium Concepts tested: market segmentation, market sizing

Steel Corp

Industry: Industrial Goods Case Type: Growth Difficulty: Medium Concepts Tested: Strategy Analysis

Surfboard Wax

Industry: Manufacturing, Sporting Goods Case Type: Market Analysis/Strategy Difficulty: Medium Firm (if applicable): Accenture