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CaseTutor

BEGINNERMarket AnalysisRETAILCONSUMER

Beautify

Published April 2, 2025

Our client is Beautify. Beautify has approached McKinsey for help with exploring new ways to approach its customers. Beautify’s president and COO engaged McKinsey to help evaluate if training the majority of beauty consultants to use virtual channels to connect with customers could be profitable for the company.

About this Case

Type:Market Analysis
Difficulty:BEGINNER
Industries:RETAIL, CONSUMER
Published:April 2, 2025
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