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INTERMEDIATEMarket AnalysisCONSUMERRETAIL

Coffee Co

Published March 7, 2025

Your client is a small Berkeley-based café chain called CoffeeCo. CoffeeCo has four café locations in and around the UC Berkeley campus. CoffeeCo has been experiencing declining profit margins over the past several years. The owner of the store wants to know why this is happening and what they can do about it. The chain has invested a lot in store expansions, opening one new store in each of the past two years.

About this Case

Type:Market Analysis
Difficulty:INTERMEDIATE
Industries:CONSUMER, RETAIL
Published:March 7, 2025