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CaseTutor

ADVANCEDMarket AnalysisRETAIL

To Automate or Not

Published April 5, 2025

After returning from a trade show, the CEO of a large grocery distribution center calls you. He enthusiastically describes a new technology which could be used to automate part of his company’s process. He asks whether you think this would be a good idea for his business. Knowing that this CEO is a tech-enthusiast who loves innovation for the novelty of it, you ponder the implications. How would you tackle this problem?

About this Case

Type:Market Analysis
Difficulty:ADVANCED
Industries:RETAIL
Published:April 5, 2025
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