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INTERMEDIATEMarket AnalysisRETAILMANUFACTURINGCONSUMER

Electro-Light

Published April 2, 2025

SuperSoda’s vice president of marketing has asked McKinsey to help analyze key factors surrounding the launch of Electro-Light and its own internal capabilities to support that effort.

About this Case

Type:Market Analysis
Difficulty:INTERMEDIATE
Industries:RETAIL, MANUFACTURING, CONSUMER
Published:April 2, 2025
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