INTERMEDIATEOperationsRETAILCONSUMER PRODUCTSMANUFACTURING
Electro-Light
Published April 2, 2025
SuperSoda’s vice president of marketing has asked McKinsey to help analyze key factors surrounding the launch of Electro-Light and its own internal capabilities to support that effort.
About this Case
Type:Operations
Difficulty:INTERMEDIATE
Industries:RETAIL, CONSUMER PRODUCTS, MANUFACTURING
Published:April 2, 2025