Steel Corp

Our client, Steel Corp, is a privately held automotive flatsteel producer serving North American automotive OEMs. The steel industry as a whole has experienced steady growth over the last decade due to increased North American auto production. In the past, Chinese and Brazilian steel imports have taken a significant portion of North American market share, however recently the markets have seen a more stable distribution. Steel Corp has asked us to develop a strategy that would allow them to reach 30% market share by 2035. (Currently 2025)