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CaseTutor

BEGINNERMarket AnalysisMANUFACTURINGRETAIL

Maxicure

Published April 4, 2025

Your client, Maxicure, manufactures and sells an over-the-counter cough and cold medicine. Their sole plant in Kentucky is aging, and its increasing maintenance costs are leading to low margins on their products. How would you advise Maxicure proceed to solve this problem?

About this Case

Type:Market Analysis
Difficulty:BEGINNER
Industries:MANUFACTURING, RETAIL
Published:April 4, 2025
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